Sara (Hera)
Tautuku Orme

Who is Sara Tautuku Orme...

Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.


Art, Maoritanga and an appreciation of cultural diversity are in her blood.


"I leave my home in Auckland as Sara (Tautuku Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa, Ngati Tarawhai and Ngati Whakaue". 


After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.


Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.


“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.


Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.


She has directed and created campaigns all over the globe including New Zealand, Singapore, USA, Australia, Myanmar and Central America. 


In between she expanded her skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it. With it's brand uniqueness, Girl Undiscovered captured the attention international  'beauty' players and has since entered the US market.


Sara is a global wanderer and keen to work with you anywhere and everywhere. 


Please get in touch to collaborate.

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AA plus card 

Air New Zealand 



Bloomberg, New York

Canterbury Earthquake Recovery Authorisation 


Dove international 

FCB, Auckland 

Girl Undiscovered 


Grey, Melbourne

Lonely Label 


Ngai Tahu 

Northland INC-Tourism 

Max fashions 

M & C Saatchi, Auckland  

Migrant Action Trust (MAT)

Milk records 

Ministry of Health 


New Zealand Story 

New Zealand Royal Ballet 


Penguin Publishing

Rainger & Rolf, Auckland 

Ruby NZ fashions 

Saatchi & Saatchi, Auckland 

Singapore Airlines

Sovereign Insurance 

Special Group, Sydney

Sugar & Partners, Auckland  

Trade & Enterprise New Zealand 

Tourism New Zealand 


Universal records 


Whybin TBWA, Auckland  

World Organics 

.99, Auckland 


AIPA: Photographers Association NZ

Vice President, Auckland 2020



Auckland, NZ. 2020

Women's Work 

Group show - 21 female photographers in association with AIPA. 

Ellen Melville Centre


Member of Women's Work panel discussion:

Auckland, NZ. 2020

Focus on the imbalance around gender in the photographic industry.

Auckland Festival Of Photography

Auckland, NZ. 2019

Panel discussion: Fissure & women in photography

Auckland Library.

This Is Not The Red Carpet 

Auckland, NZ . 2019

Auckland Festival Of Photography

Leica Lounge: Behind the lens of a female photo journalist.

Special Group Studios

Sydney, Australia. 2018

Group show. Commissioned

Follow Your Arrow

Auckland, NZ. 2017

Women in business panel discussion



Auckland NZ. 2012 

Solo exhibition,The Keep


Wellington, NZ. 2009


In collaboration with Ngai Tahu 

Aotea Barbi

Christchurch, NZ. 2004

Beyond The Valley Of The Dolls 

Centre of Contemporary Art (CoCA), 

Group show


New Zealand Geographic

Catalogue magazine –Australia


Remix magazine-New Zealand

The Red Bulletin International

Metro magazine-New Zealand

Listener magazine -New Zealand

Russh Magazine –Australia

Vice magazine-Australia

Foam Magazine-USA

Lady Gunn -USA

Quint magazine -Dubai

Fallen Magazine -Australia
Yen Magazine –Australia

Lurzurs archive-International

Ad media-New Zealand

D-Photo-New Zealand

Photographers mail-New Zealand

New Zealand Geographic

Quint magazine-Dubai