top of page

Sara (Hera)
Tautuku Orme

Sara   (Hera) Tautuku Orme...

Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.


Art, Maoritanga and an appreciation of cultural diversity are in her blood.


"I leave my home in Auckland as Sara (Tautuku Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa, Ngati Tarawhai and Ngati Whakaue". 


After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.


Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.


“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.


Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.


She has directed and created campaigns all over the globe including Aotearoa New Zealand, Singapore, USA, Australia, Myanmar and Central America. 


In between she expanded her skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it. With it's brand uniqueness, Girl Undiscovered captured the attention international  'beauty' players and has since entered the US market.


Sara is a global wanderer and keen to work with you anywhere and everywhere. 


Please get in touch to collaborate.

TNZ_ _bts_2014_2015 (31) copy copy 3.jpg
Sara Orme Individual portrait (123) copy.jpg




AA plus card 

Air New Zealand 



Bloomberg, New York

Canterbury Earthquake Recovery Authorisation 


Dove international 

FCB, Auckland 

Girl Undiscovered 



Grey, Melbourne

Lonely Label 


Ngai Tahu 

Northland INC-Tourism 

Max fashions 

M & C Saatchi, Auckland  

Migrant Action Trust (MAT)

Milk records 

Ministry of Health 


New Zealand Story 

New Zealand Royal Ballet 


Penguin Publishing

Rainger & Rolf, Auckland 


Ruby NZ fashions 

Saatchi & Saatchi, Auckland 

Singapore Airlines

Sovereign Insurance 

Special Group, Sydney

Sugar & Partners, Auckland  

Trade & Enterprise New Zealand 

Tourism New Zealand 


Universal records 


Whybin TBWA, Auckland  

World Organics 

.99, Auckland 


AIPA: Photographers Association NZ

Vice President, Auckland 2020


022, Rangi-TeTeko, Caelum Gallery. New York

2022, The Portrait, Blindside, PHOTO 2022 International Festival of Photography, Melbourne

2022, Kaha, Ellen Melville centre, Womens Work, Auckland, New Zealand

2021, Underexposed, Ellen Melville centre, Womens Work, Auckland, New Zealand

2021, ​​Look to the future with progressive ideals Thistle Hall, Women In Photography NZ_AU, Wellington, New Zealand

2021, Te Teko Womens Work Ellen Melville Centre, Auckland. 

2020, She Once Said, Womens Work Ellen Melville Centre, Auckland

2016, Redemption,The Keep,  Auckland

2011, Koha Te Papa, In collaboration with Ngai Tahu, Wellington 

2004, Aotea Barbi, Beyond The Valley Of The Dolls   Centre of Contemporary Art (CoCA),  Christchurch, NZ. 


New Zealand Geographic

Catalogue magazine –Australia


Remix magazine-New Zealand

The Red Bulletin International

Metro magazine-New Zealand

Listener magazine -New Zealand

Russh Magazine –Australia

Vice magazine-Australia

Foam Magazine-USA

Lady Gunn -USA

Quint magazine -Dubai

Fallen Magazine -Australia
Yen Magazine –Australia

Lurzurs archive-International

Ad media-New Zealand

D-Photo-New Zealand

Photographers mail-New Zealand

New Zealand Geographic

Quint magazine-Dubai

bottom of page