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Sara (Hera) Tautuku Orme

Ko Putauaki mā Tarawera toku maunga

Ko Rangitaiki mā Tārawera toku awa

Ko Rotoiti mā  Rotorua toku roto

Ko Mātaatua mā Te Arawa toku waka

Ko Ngāti Awa mā Te Arawa 

Ko Ngāi Tamaoki , Ngāti Tarāwhai, Ngāti Whākaue toku hapu

Ko Ruaihona mā Waikohatu mā Uenukukōpako toku marae

Ko Kahupake

Ko Tautuku mā Hone toku whanau

No TeTeko mā Rotorua ahau 

Kei Tāmaki Makaurau toku kainga inainai

Ko Arapeta (Aobie) Orme toku papa 

Ko Hera/Sara toku ingoa   


With over 25 years of experience, I'm still climbing mountains, hanging off trees, and jumping over fences - whatever it takes to capture the ultimate image. I trailblazed my way through the boys' club of the 90s, 2000s, and 2010s, and now, in the 2020s, I sit amongst my peers on more equal footing than ever before. What great times! 

Te Ao Māori and Matauranga are deeply rooted in my mahi. I swing between Sara and Hera - it's up to whanau and friends to call me. Read more about Being Blonde and Māori here if you’d like to know more. 

Between 2015 and 2019, I took a hiatus from commercial photography and co-founded Girl Undiscovered, an indie skincare brand where I served as the Creative Director and Photographer. Our brand was recognized as being ahead of its time, capturing the attention of global leaders and successfully expanding into the American market, ultimately leading to its acquisition. Our core philosophy was centered around the idea that "Beauty is not how you look, but how you feel," and this mindset permeates my fashion and lifestyle work. My focus is on capturing the essence and energy of the individuals I photograph, allowing them to radiate and shine. I take great pride in the worldwide success of my approach to photographing women.

Loving what I do, I'm now back and continuing to use my experience in the commercial sector, where I've shot award winning lifestyle, fashion, and portrait campaigns for numerous agencies and brands across Aotearoa, Australia, and the United States.

In recent years, I've used my photographic skills, combined with my sociology degree, to focus on social documentary and portrait photography as an artist. My work has been selected as a two times finalist for the prestigious NZ Contemporary Art Awards. You'll see more of this at

As a global wanderer, I'm keen to work with you anywhere and everywhere. 

Give me a call, send an email, let's talk…



AA plus card 

Air New Zealand 



Bloomberg, New York

Canterbury Earthquake Recovery Authorisation 


Dove international 

FCB, Auckland 

Girl Undiscovered 



Grey, Melbourne

Lonely Label 


Ngai Tahu 

Northland INC-Tourism 

Max fashions 

M & C Saatchi, Auckland  

Migrant Action Trust (MAT)

Milk records 

Ministry of Health 


New Zealand Story 

New Zealand Royal Ballet 


Penguin Publishing

Rainger & Rolf, Auckland 


Ruby NZ fashions 

Saatchi & Saatchi, Auckland 

Singapore Airlines

Sovereign Insurance 

Special Group, Sydney

Sugar & Partners, Auckland  

Trade & Enterprise New Zealand 

Tourism New Zealand 


Universal records 


Whybin TBWA, Auckland  

World Organics 

.99, Auckland 


Sara -
Contact Eva - Studio manager:


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