Sara (Hera) Tautuku Orme...
Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.
Art, Maoritanga and an appreciation of cultural diversity are in her blood.
"I leave my home in Auckland as Sara (Tautuku Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa, Ngati Tarawhai and Ngati Whakaue".
After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.
Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.
“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.
Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.
She has directed and created campaigns all over the globe including Aotearoa New Zealand, Singapore, USA, Australia, Myanmar and Central America.
In between she expanded her skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it. With it's brand uniqueness, Girl Undiscovered captured the attention international 'beauty' players and has since entered the US market.
Sara is a global wanderer and keen to work with you anywhere and everywhere.
Please get in touch to collaborate.
CLIENTS & AGENCY
AA plus card
Air New Zealand
Bloomberg, New York
Canterbury Earthquake Recovery Authorisation
M & C Saatchi, Auckland
Migrant Action Trust (MAT)
Ministry of Health
New Zealand Story
New Zealand Royal Ballet
Rainger & Rolf, Auckland
Ruby NZ fashions
Saatchi & Saatchi, Auckland
Special Group, Sydney
Sugar & Partners, Auckland
Trade & Enterprise New Zealand
Tourism New Zealand
Whybin TBWA, Auckland
EXHIBITIONS, PANELS and TALKS
AIPA: Photographers Association NZ
Vice President, Auckland 2020
022, Rangi-TeTeko, Caelum Gallery. New York
2022, The Portrait, Blindside, PHOTO 2022 International Festival of Photography, Melbourne
2022, Kaha, Ellen Melville centre, Womens Work, Auckland, New Zealand
2021, Underexposed, Ellen Melville centre, Womens Work, Auckland, New Zealand
2021, Look to the future with progressive ideals Thistle Hall, Women In Photography NZ_AU, Wellington, New Zealand
2021, Te Teko Womens Work Ellen Melville Centre, Auckland.
2020, She Once Said, Womens Work Ellen Melville Centre, Auckland
2016, Redemption,The Keep, Auckland
2011, Koha Te Papa, In collaboration with Ngai Tahu, Wellington
2004, Aotea Barbi, Beyond The Valley Of The Dolls Centre of Contemporary Art (CoCA), Christchurch, NZ.
New Zealand Geographic
Catalogue magazine –Australia
Remix magazine-New Zealand
The Red Bulletin International
Metro magazine-New Zealand
Listener magazine -New Zealand
Russh Magazine –Australia
Lady Gunn -USA
Quint magazine -Dubai
Fallen Magazine -Australia
Yen Magazine –Australia
Ad media-New Zealand
Photographers mail-New Zealand
New Zealand Geographic